Founder & Director of LCSWorldwide and Editor-in-Chief of LatinasinBusiness.us
Hello, my name is Susana G Baumann, Founder and Director of LCSWorldwide and Editor-in-Chief of LatinasinBusiness.us.
“Through this initiative, LatinasinBusiness.us, I help women like you accomplish your goals while avoiding the obstacles and challenges I had to face when I began my career many years ago. You can start your journey to success by taking control of your own story and the relationships you create around you to help you achieve your career or business goals.”
A multicultural expert, award-winning business writer, public speaker and published author, Susana G Baumann is the Founder and Director of LCSWorldwide Multicultural Marketing Communications, a consulting firm currently located in New Jersey, USA, and the Editor-in-Chief of her company’s new initiative, LatinasInBusiness.us.
Through her company LCSWorldwide, founded in 1996, Susana has worked with government agencies, non-profit organizations and corporations in nine states to increase their influence in the Latino market through strategic outreach planning and implementation, staff and organizational development, marketing and promotional multicultural campaigns, language and cross-cultural training, event facilitation, and fundraising and grant writing.
Among her clients, she has serviced Massachusetts, Connecticut, Pennsylvania, New Jersey, Texas and California State Libraries, major pharmaceutical and healthcare corporations, and national non-profit organizations in healthcare and education. A highlight in her career was to work with the Bill Gates Foundation for their WebJunction Spanish Outreach Program for Libraries.
Writer, editor, and publisher, she has worn almost every hat in the media industry and has managed publishing and production crews. In 2002, Susana launched the first bilingual newspaper in New Jersey, Periódico Latino!, featuring news and stories to promote the achievements of Latinos in the state.
Travelling frequently to Latin America, she has interviewed Latin American and US Hispanic-American top corporate executives and government officers to develop success stories, trends, industry updates, and company profiles for publications such as The Huffington Post, US Industry Today and Latin Trade. Her book, ¡Hola, amigos! A Plan for Latino Outreach was published in 2010 by Connecticut publisher ABC-CLIO Inc.
In 2014, Baumann launched LatinasInBusiness.us, an online platform dedicated to the economic empowerment of the Latina working woman. The platform has received the attention and support of Latina leaders around the country including the United States Hispanic Chamber of Commerce Foundation, the New America Alliance (NAA), and the National Latina Business Women Association (NLBWA). For this initiative, she received the Latina Excellence Award at 2015 LISTA Summit and the TECLA Award for Best Business Blog at Hispanicize 2015, and was invited to become a media member of the NAA American Latina Leadership Caucus. In 2017, Susana was named a 2017 Latina of Influence by Hispanic Lifestyle Magazine.
In 2013, she received the “Journalist of the Year” award from the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses. She lives in New Jersey.