Demystifying Design Thinking: Understanding and Harnessing Design-Based Innovation

Daily, business leaders of all types are faced with a myriad of difficult tasks, such as seeking and developing new markets, identifying and understanding users, inventing and deploying new products and services, and measuring effectiveness and competitiveness. Increasingly, vanguard companies are looking to forms of Design Thinking as a means to meet these challenges. But what is Design Thinking, really, and how can it help those who adopt its methods succeed? This professional development session will introduce attendees to key aspects of design thinking and offer working examples of how these habits of mind can foster critical business leadership and success.

Sponsored by:  TBD

Speaker: Keith Owens