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Priscilla Alvarado

Vice President Operations – Northeast Region Avis Budget Group


Women Leaders: Be Assertive without Being Labeled

Priscilla Alvarado is a dynamic, authentic, and collaborative senior leader who motivates company resources to generate revenue and drive cost efficiencies. A passion for getting things done while balancing short, mid, and long term objectives, and subject matter expertise in areas such as customer experience, franchising, mergers and acquisitions (M&A), program management, and front line operations, has yielded multi-million dollars of annual benefits to her organization.

In her current role, she has direct P&L responsibility with the objective of driving increases in market share and profitability through leadership of the Avis, Budget, Payless, and Zipcar brands. She leads a region comprised of 250 locations and over $300 million in annual revenue. 

In addition to her executive career, Priscilla served on the board of NSHMBA NJ Chapter for five years in roles spanning corporate sponsorship to executive vice president.  She has been featured in multiple publications appearing in both Hispanic Executive Magazine and hand  selected by her company to represent Avis Budget Group in a feature in Profiles in Diversity Journal.  

Priscilla obtained her Bachelor of Fine Arts from Rutgers University and also holds an MBA from Fairleigh Dickinson University.  She lives in Maplewood, NJ with her husband Erin, step children Nellie and Yoshi, and a golden retriever named Moby.