Liliana Gil Valletta
Co-Founder & President
An immigrant from Colombia, Liliana “Lili” Gil Valletta is an award-winning entrepreneur, World Economic Forum Young Global Leader, TV media contributor and President of XL Alliance. XL is the marketing and strategy firm where business leaders and companies come to unlock the power of today’s multicultural markets; especially Hispanics. With a unique team of 50+ diverse professionals representing over a dozen countries, XL knows how to turn cultural trends into opportunities and profits.
Lili has a strong track record as a former corporate executive at organizations such as Celebration Health/ Walt Disney World and Johnson at Johnson where she served as Global Marketing Services Director. During her ten-year tenure at J&J, she became the youngest female executive, pioneered multicultural marketing initiatives for the corporation and cofounded the Hispanic Employee Resource Group HOLA.
Companies Lili has advised and impacted include The Coca-Cola Company, Diageo, Kroger Co, Post Foods, Ralph Lauren Fragrances, PepsiCo, Prestige Brands, Novartis, Merck, Valeant Pharmaceuticals, and Univision. She is an independent contributor to Fox News, CNN en Español, among other networks analyzing the role of minorities, women and overall diversity in business and politics.
Her proprietary methodologies of Cultural Intelligence™ and CulturIntel™ big data analytics have been featured at Harvard University, Princeton University and Cornell University. She is also the recipient of many industry awards and is an active member of the Harvard Women’s Leadership Board, the YMCA USA National Board and Corporate Advisory Board to the Committee for Hispanic Children and Families. Lili holds a degree in Business Administration from Southwestern Adventist University and an M.B.A. from the University of Colorado at Colorado Springs. She has also completed post-graduate studies in Global Leadership and Public Policy at the Harvard Kennedy School at Harvard University. Lili lives in New York City with her husband entrepreneur and former NFL football player Chris Valletta and her two sons.