Lara Price

Chief Operating Officer, Philadelphia 76ers


Special Session: Business of Sports

Lara Price, the 76ers COO, is in her 21st season with the organization.

When she was elevated to vice president of marketing in August of 1998, Price became one of only 18 female vice presidents in the NBA. Price was named the team’s Senior Vice President in August of 2001 and Senior Vice President of Business Operations in June of 2003. She was promoted to her current position in August 2017.

In collaboration with Chief Executive Officer Scott O’Neil and President Chris Heck, Price ensures the completion of all operational tasks and objectives as well as making sure the organization maximizes opportunities at a high level. She is the team’s primary contact with the league office and servers as a liaison between the business and basketball sides of the organization, helping to maintain and enhance that relationship.

Price also helps oversee the operation of the Delaware 87ers, which is the Sixers NBA Development League affiliate, and coordinates communication between the Sixers and their ownership group, including entities like the Prudential Center and the NHL’s New Jersey Devils.  She also oversees the Sixers new state of the art practice facility and office complex located in Camden, NJ.