Muñoz, Dr. Laura--Photo.jpg

Dr. Laura Muñoz

Associate Professor of Marketing with the Satish and Yasmin Gupta College of Business at the University of Dallas

Sessions:
Emotional Intelligence & Effective Communication: The Revised Tool Set for Diversity-Focused Managers

Dr. Laura Munoz is an Associate Professor of Marketing with the Satish and Yasmin Gupta College of Business at the University of Dallas. She received her Ph.D. in Marketing and International Business from the University of Texas – Pan American (now The University of Texas of the Rio Grande - AACSB accredited). As part of her commitment to continuous education, she has completed the Program on Negotiation at Harvard Law School, The Case Method Seminar at Harvard Business School and is certified on the Chally Assessment, a sales hiring assessment tool, from the Sales Education Foundation. Her passion lies in professional selling and as such, she connects theory with practice by being a faculty coach in national sales competitions. In addition, she is the faculty advisor for Market Share – Marketing, the college’s undergraduate student organization affiliated with the American Marketing Association. 

Dr. Munoz’ main research interests lie in professional selling and on those topics that emerge from the intersection between marketing and entrepreneurship. Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. In addition, she has over 25 papers accepted at national and international conferences.

Among her awards, she received the 2015 Outstanding Service Award at the National Conference in Sales Management for her work as a Board Member and the University of Dallas Haggar Scholar (2013 and 2015). Dr. Munoz won the Best Track Paper award in 2005 from the Association for Global Business Conference for her work on online communities and her 2016 work on entrepreneurship was nominated for the “Most Relevant for Entrepreneurs” award at the U.S. Association of Business and Entrepreneurship Conference. More recently, she earned the 2017 Engagement award for her commitment to teaching, research and service and the 2019 Outstanding Researcher of the year at the College.