Montañez, Richard--Photov2.jpg

Richard P. Montañez

Marketing and Sales of Pepsi North America




Richard leads Multicultural Sales & Marketing across Pepsi North American divisions, Throughout his career Richard has worked in various assignments and roles across all PepsiCo division and functions.  

Richard started his PepsiCo career at Frito-Lay in 1976 as a janitor in its Rancho Cucamonga plant. He is recognized as the creator of the Flaming hot line of products including Flaming Hot Cheetos, which influenced future ethnic products and the first Frito-Lay Hispanic marketing team. In addition, Richard helped influence Hispanic products and marketing promotions for KFC and Taco Bell.

Richard is known for his visionary leadership and ability to develop new systems and products.  He sits on numerous non-profit boards.

Throughout his career, Richard has accomplished several notable achievements and awards. Both state and federal government officials have honored Richard with numerous commendations for his work around education and leading economic growth. He was recognized by Hispanic Lifestyle magazine as one of the most influential Hispanics in corporate America, has been featured in News Week and Fortune 500 magazine.

On December 6,2015, history was made when the Southern Christian Leadership Conference (SCLC ) Board of Directors unanimously voted Richard Montanez as the organization very first Latino Board Member

He has been invited by the White House numerous times including the welcoming of Pope Benedict XVI White House visit. In 2004 Richard presented at a special United Nations event.

Richard Also has a foundation called Onelite. Onelite feeds hundreds of thousands of families every year and has sent millions of dollars’ worth of food across the country. Onelite also provides new shoes for kids during back to school in many urban markets.

Richard and Judy Montañez have been married for more than 37 years and live in Rancho Cucamonga.  He is a father of three sons and has five grandchildren.