9:45 am - 10:45 am Concurrent Sessions
Take All the Social Capital--Conference Networking Tips from a Recruiter
National conferences and events serve as a great opportunity to meet and connect with other industry professionals. You never know how these interactions can impact your career and how cultivating these relationships can serve as a gateway to your next opportunity.
Join Dartmouth’s Talent Acquisition team as we share strategic networking tips to help maximize your Prospanica conference experience!
Our session seeks to explore the following questions:
How will you make yourself standout at Prospanica?
What is your professional brand and why is it important?
How can you leverage LinkedIn & social media to help cultivate established relationships?
Speaker: Roberto Martinez, Michelle Hale
Sponsored by: Dartmouth
Transforming Your Personal Brand Using LinkedIn
Whether you are a new job seeker looking to expand your opportunities or a rising executive interested in catapulting into your next level role, creating a personal brand that stands out to the right audience is your key to success. What do your customers, associates, employees or peers say about you? Your answer to that question defines your personal brand.
Now more than ever, your professional network can be leveraged to fulfill your career vision, create strategic relationships, demonstrate thought leadership, and build deeper connections with customers and colleagues.
Join us to learn specific actions you can take informed by the latest research from Clayman Institute for Gender Research at Stanford, Harvard Business School and LinkedIn. This session specifically addresses how can create a professional brand that stands out for continuous career growth by showing you how to:
Increase awareness of your identity and personal trademark
Develop and raise your “brand score”
Cultivate an executive presence (online)
Avoid common pitfalls on social media
Create a thought leadership strategy to support your brand (online)
Latinx Leadership: 9 Variables for Success
Becoming a leader or succeeding in one’s career path is vital to self-development and personal success. This seminar discusses 25 findings from a diversity leadership research conducted by Dr. Caba that shows how some individuals have become leaders in an organization with diverse backgrounds. The live interviews showed how they overcame barriers, used professional strategies, skills, behaviors, techniques, and training. Uncovering 9 variables that can help individuals from any cultural background build a strategy to reach success in their careers or obtain leadership positions.
Speaker: Dr. Julio Caba
BUSINESS TRENDS & INNOVATIONS
11:00 am - 12:00 pm Concurrent Sessions
Intrapreneurship & Navigating the Big Firm
Sponsored by: CBRE
Latina Entrepreneurship: Use Your Abuela’s Molcajete to Let Go of Fear and Boss Up!
During this session, Latina entrepreneurs will learn how to leverage the power of their cultural assets to start their venture and contribute their time, talents and dreams to the $1.2 trillion dollar buying power posed by the Latinx community. The session will go beyond teaching a road map of becoming an entrepreneur and motivate participants to reflect on their dream venture and create a plan of action to implement. Upon completion of the session, participants will learn about: the power of leveraging your why; entity formation; business planning; branding; marketing; sales; leadership frameworks; and measuring impact.
Speaker: Marcela Andres
Business trends & innovation
Marketing: Experimentation and Growth
The presentation will provide an in-depth look on how to build and implement a growth marketing plan using experimentation. Based on the “Lean Startup methodology,” we will start with the basics of defining your customer persona to using the latest digital marketing tools and platforms for increasing brand awareness, traffic and conversions. By the end of the presentation you will have a fundamental understanding of the growth process and how you can introduce experimentation into your organization.
Speaker: Julio Casado
1:00 pm - 5:00 pm
Emotional Intelligence & Effective Communication: The Revised Tool Set for Diversity-Focused Managers
This midcareer workshop is has a separate registration process and cost of $45. You can register here. In partnership with the Satish & Yasmin Gupta College of Business at the University of Dallas, we've created an afternoon workshop for mid-career professionals. This session is designed for a limited number of attendees with 10+ years of professional experience, and workshop participants will have the opportunity to earn a digital badge. More advanced than a certificate, a digital badge is a micro-credential that contains detailed information about the learning experience and the knowledge gained. It is shareable across the internet, including LinkedIn. Each badge comes with searchable meta-data linked to an individual and the earned badge.
Whether you are a new or seasoned manager, navigating diverse teams can be complicated. Is diversity truly present in your area? Can it be defined as looking beyond someone’s ethnicity? And are you communicating in a way that your meaning does not get lost? Diversity, emotional intelligence and effective communication can be strengths in your tool set. This workshop focuses on learning and managing what diversity is, revising your emotional intelligence practices, and leading effective conversations when you are the person in charge.
Registration for this session is separate for the conference.
Speaker: Dr. Laura Muñoz
1:30 pm - 2:30 pm
Grow Your Global iQ
This talk introduces the Cultural ROI™ technique that enables people to RECOGNIZE cultural cues, OPEN their minds to alternate ways of thinking, and IDENTIFY opportunities to adapt their responses. It’s a method that helps people to take some of the “cultural reflex” out of the equation and set themselves up for success. The methodology is widely applicable, whether the goal is to increase sales, build strategic partnerships or maximize the potential of a diverse customer & colleague base. Given a tool kit for helping to navigate the most complex cross-cultural interactions, participants will be empowered to control their own behaviors, anticipate and identify potential cultural crashes BEFORE they happen, and transform obstacles into opportunities.
Speaker: Michael Landers
2:45 pm - 3:45 pm Concurrent Sessions
Authentic Executive Presence
Executive Presence is a blending of temperament, competencies, and skills that, when combined support success. Establishing and maintaining Executive Presence requires effective communication, gravitas, and context-appropriate appearance. Authentic Executive Presence (AEP) requires even more, and for women, this process can require further thought and intentionality.
AEP requires an in-depth analysis of your personal values, an understanding of individual corporate cultures and expectations, and the ability to determine, for yourself, how (or to what extent) you balance the two. AEP is about empowering you as a woman to define who you are in the workplace.
Join Stephanie La Rue for an engaging conversation on defining and establishing Authentic Executive Presence, inclusion in the workplace, and the act of balancing professional expectations with personal values.
Speaker: Stephanie A. La Rue, Esq.
Sponsored by: US Intelligence Services
Speaker: Isaac Hernandez
Sponsored by: FDIC
Social Entrepreneurs: Creating Value for the Planet, the People, the Investor
Sustainability and social well-being have shifted to the forefront of the thinking of many entrepreneurs. As the changing climate figures more heavily into business plans, and as we become more aware of disparities within social well-being, aspiring business owners are creating companies that strive to impact more than the financial bottom line. This session explores the social entrepreneur by hearing about the successes, failures, and lessons learned from several successful practitioners.
Speakers: Julio Rocha, Marcela Andres, Eric Allen, TBA
Business trends & innovation
The Future of the Hispanic at Work: Transition in the Age of Automation
Technological advances will continue to accelerate at exponentially faster rates. These dramatic changes will mark rapid adjustments in the required skillsets, the necessary learning, and the roles that will be in demand. This workshop examines how automation will impact the Hispanic workforce, and provide an overview of the role of business, governments and non-profits in helping the Hispanic workforce transition.
Speaker: Oscar Marquina
4:00 pm - 5:00 pm Concurrent Sessions
Sponsored by: Iberia Bank
Sponsored by: Edward Jones
Amplify the Staff of One: Tools for New Businesses
Starting a new business requires more than capital. Entrepreneurs often struggle to gain traction, playing the roles of front line staff, department heads, and the executive team at all hours of the day and night. Hear from entrepreneurs and other stakeholders as they talk through the tools that can automate, simplify, and expedite processes integral to new business success.
Speakers: Marcela Andres, Julio Casado, Julio Puente, Barbara Zamora-Appel, TBA
Business trends & innovation